The Capital Chapter of the Florida Public Relations Association (FPRA) presented 16 awards honoring local public relations practitioners at its Local Image Awards ceremony on April 27. The Image Awards competition is conducted annually by FPRA to recognize outstanding public relations
programs and to encourage and promote the development of public relations professionalism in the Big Bend region.
“Tallahassee is full of talented public relations professionals from a wide range of backgrounds including government agencies, state associations, nonprofits and private companies,” said Holly Brooks, president of the FPRA Capital Chapter. “The Local Image Awards ceremony is an opportunity to
recognize and celebrate these professionals for the excellent work they do each day.”
The theme for this year’s Local Image Awards ceremony was PR Pep Rally: A Celebration of the Spirit of PR and included performances by the James S. Rickards High School Marching Band. During the event, the FPRA Capital Chapter presented a donation to the Rickards band program, along with a Certificate of Appreciation for their participation in the ceremony.
The Capital Chapter also awarded the 2023 PR Intern of the Year Award to Asya Griffin, an intern at the Leon County Property Appraiser’s Office. This award seeks to recognize a student or recent graduate who demonstrated exceptional performance, professional growth and a dedication to improving their marketing and communications skills throughout their internship.
“Today’s students are tomorrow’s business and community leaders,” said Leon County Property Appraiser Akin Akinyemi. “By providing students with opportunities to gain real-life, hands-on experience in their fields of interest, we help to ensure a more experienced and educated workforce
exists to support the needs of future generations. We are proud to see Asya’s contributions recognized by FPRA.”
Griffin was selected by Akinyemi to serve as a Fellow in the 2022-2023 Fellowship for Innovation and Excellence in Property Assessment. She serves as an intern assigned to the Public Relations Department.
Since joining the LCPA team, Griffin has assisted with developing and executing strategic outreach and community education initiatives for the office.
The Image Awards competition includes four divisions of categories: Public Relations Programs, Collateral of Public Relations, Digital Tools of Public Relations and Student Projects in Public Relations.
Each entry is evaluated by three judges, and, if deemed worthy, can earn the following awards:
- Grand All Image Award: Presented to the best Image Award-winning entry in Division A.
- Grand Image Award: May be presented to the best Image Award-winning entry in Divisions B
and C. Image Award: May be presented to the top-scoring entry in each category if the entry rises to a
level of excellence set by the judges. - Award of Distinction: May be presented to entries that meet a criteria of excellence set by the
judges. - Judges’ Award: May be presented by judges to entries that achieve outstanding return on
investment.
Award-winning public relations programs require sound planning and measurable objectives, which are grounded in research and are evaluated for return on investment. A full list of the 2023 Capital Chapter Image Awards winners is available online at: https://fpra-capital.org/2023/05/01/2023-capital-chapterlocal-image-award-winners/
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About the FPRA Capital Chapter
The Florida Public Relations Association (FPRA) is a statewide organization of more than 1,000 public relations professionals dedicated to advancing the profession of public relations and enhancing the professional development of its members. The Capital Chapter of FPRA boasts a 100+ strong
membership representing nearly every industry in the Tallahassee area, including government, associations, nonprofit, education, health care, legal, corporate, retail, agencies, and small businesses. For more information, visit fpra-capital.org.
