Kah’Milah Ledgester, a senior graphic design student from Miami, Fl., won Target’s 2021 HBCU Design Challenge. Her design will be on Target products available beginning in January. The annual competition challenges designers to create original artwork for its Black History Month collection.
Ledgester says her art is a “celebration of Black women and the vibrancy that surrounds them.”
“Her lovely illustration, through its color, texture, and layout held universal appeal. We are so happy to have it as a part of our winning designs,” said Tawnya Artisst, director of Multicultural Product Design & Advancement at Target.
Ledgester’s professors and peers could not be prouder. Alicia Hope, visiting assistant professor of Graphic Communication, says she always tells her students to show up and show out and Ledgester did just that.
“Her (Kah’Milah) creativity and love for design inspire me as well as her peers. Watching her evolve into this amazing graphic designer is pretty awesome,” Hope added.
In October, super-producer Will Packer recognized Kah’Milah and surprised guests at the Will Packer Performing Arts Amphitheater ribbon-cutting with tote bags featuring the design. This is the first time a FAMU student has won the competition which began last year. Below Ledgester discusses the inspiration behind her artwork.